The Power of Customer Reviews in 2020

March 04, 2020

 

Every locally-owned business on LocalMeA must have an online review average of 4 stars or better to be promoted as a Best of Local option. Online reviews are obviously persuasive – yet business owners haven’t necessarily come to appreciate that. The power of local search will continue to grow in 2020 and so will the impact of user reviews. Why should your business have a systematic approach in place to get more reviews?

 

72% of customers won’t take action before they read some reviews.

(Source: My Testimonial Engine)

Turns out, as attractive as your marketing is – you need customer reviews. Big time. There’s no way around it.

Customers are still willing to hear you out, but they trust other people more.

 

70% of consumers need to read at least four reviews before they can trust a business.

(Source: Brightlocal)

Isn’t four reviews too few? For most people, it seems enough. After all, they do have other things to do than reading reviews.

 

Google accounts for 57.5% of all reviews worldwide.

(Source: Review Trackers)

As is often the case, Google is in the lead here, followed by Facebook as a distant second.

Here is the online reviews distribution ranking:

  • Google 57.5%

  • Facebook 19%

  • TripAdvisor – 8.4%

  • Yelp 6.6%

  • Others 8.6%

 

Facebook affects more than 50% of consumers’ purchase decisions.

(Source: RevLocal)

Not only is Facebook the most popular social media today, but it can also influence our preferences.

How do reviews on Facebook impact consumers?

According to social media reviews statistics, Facebook affects more than half of users’ purchase decisions.

Facebook reviews stats reveal every four out of five users are more likely to trust a local business if it has positive reviews.

Since Facebook had 2.38 billion active users as of March 2019, those reviews are immensely important.

 

With Google and Facebook being the dominant factors when it comes to online reviews, does your business have a system in place to get more of them, or do you just hope for the best?

Consider putting ReputationAMP in place to acquire, monitor, and promote online reviews for your business. The importance of current online reviews are too important in today's digital world to simply just hope for the best.

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