Introduce yourself: LocalMeA welcomes Rachel Enriquez as sales and marketing director

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14 February, 2019 By Johnston Farrow

LocalMeA, fast growing as the go-to digital platform for the Lake Houston and East Montgomery County area, is excited to welcome Rachel Enriquez, who will now oversee marketing and sales for the website and app.

 

“Rachel is a strong addition to what we are building at LocalMeA,” Mark Linabury said. “Her background in fundraising and sales in the community will no doubt help us grow the website and app further in our mission to be the best source for local business and lifestyle content in the region. We are excited to have her on board.”

 

Enriquez has been a resident of Kingwood since 2004 when she moved from Arlington, Texas with her husband, Jose, who works for Parson's Corp. A native of Plainview, Texas, raised as the last of 11 children, she is now the mother of four children, Sarah, Olivia, Emma, and Axel, all of whom attend or graduated Humble ISD schools.

Photo: Drake A. McIntosh Digital Media

 

“I like it here because it has that small-town feel,” Enriquez said. “You have the big city with all the things to do, but it’s still like a small town here. You always know you can look to your community for support.”

 

Her professional experience includes a stint as an accountant with the Tandy Corporation, owners of Radio Shack, in addition to working in an emergency room as a clerk and in financing for a rent-to-own business. After moving to Kingwood, she kept busy as a stay at home mom, fundraising for the Parent-Teacher Association at her kids’ schools, helping to raise upwards of $30,000 a year for various campus projects at Elm Grove Elementary, Kingwood Middle School, and Kingwood Park High School. 

 

She met LocalMeA founder Mark Linabury during her time on the PTA, their children attending the same schools. Linabury keyed in on her experience working with local businesses and invited her to join the team. She will oversee sales and manage accounts for the company.

Photo: Drake A. McIntosh Digital Media

 

“What a better way to promote local businesses that have helped schools,” Enriquez said. “It’s a great opportunity to showcase the locally-owned favorites in the area, that do so much and don’t get the recognition they deserve. To me, it’s better than doing a newspaper ad or a coupon – this is where the world’s turning towards, it’s digital.”

 

Enriquez also served at Kingwood Medical Center as a unit secretary in the surgical department, then later worked for local gastroenterologist Dr. George Nunez. She also worked in sales for The Tribune newspaper in Humble, something that will carry across to her responsibilities with LocalMeA.

 

“Anyone that’s interested in doing any advertising, I go and meet with them, tell them about the product, tell them about what it means to be ‘Best of Local,’ and how we promote reliable and trusted locally-owned businesses,” she said.

 

Her responsibilities will include tracking analytics for each account, how the platform is promoting their business, and strategizing what the best marketing plan is for each client.

Photo: Drake A. McIntosh Digital Media

 

“I’m here to show how we’re different and how we make locally-owned businesses stand out,” Enriquez said. “You’re trying to engage in the community. No matter how long you’ve been here, you always have to make sure people know you’re still around. That’s what we do.”

 

To make an appointment to learn what LocalMeA can do for your business, please email rachel@localinfluence.us

Written by

Johnston Farrow

Johnston Farrow is also a columnist for Houston's CultureMap and has been a journalist for over 15 years, covering everything from news, entertainment, sports and more.


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