Is the WHY more important than the HOW & WHAT?

Offered By Local Influence, LLC

After watching a TED Talk titled 'How great leaders inspire action", Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers. Honestly, I had never watched a TED Talk before but the little voice in my head kept saying, "Mark, you need to watch a TED Talk", and I listened.

 

The message? It is not only about what and how you do what you do, but why you do it. There are many businesses offering the same types of products or services. Why does one company do better than another? What makes them rise to the top and stand out? I've been part of business successes and failures over the years. Would having a better idea of our why made a difference? Knowing what I now know today, I do believe a better understanding of the why would have helped.

 

Our Why at LocalMeA

A community's locally-owned businesses, picturesque places, and dynamic people give it personality and make it unique. At LocalMeA, we tell the stories and showcase the businesses in a “Best of Local” way that keep it local and make a difference.

 

I encourage you to budget 18 minutes out of your day to watch this TED Talk if this topic is of interest to you. I will certainly focus more on the "why" and not only the "what & how" in my current and future endeavors.

 

 

Business & Finance

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